Hotstar Registers 2x Growth in 2022, Crosses 400Mn Downloads
Streaming platform Hotstar said on Tuesday that it has registered 2 times growth in installs this yr compared to 2018, leading to over 400 million downloads and then far. While the platform'due south attain during this year's Indian Premier League (IPL) went past 300 one thousand thousand, 25.three million live concurrent viewers watched the ICC Globe Cup semifinal betwixt Republic of india and New Zealand, according to its 'India Spotter Report 2019'.
Hotstar said in terms of overall consumption, it registered three times growth this yr as compared to 2018. "The accelerated growth of the Indian video entertainment ecosystem has had an unprecedented impact on the consumer", Varun Narang, Executive Vice President and Master Product Officeholder, Hotstar, said in a argument.
"Today, the Indian consumer enjoys a plethora of content to choose from, and it isn't limited by gender or language. More importantly, this growing accessibility has opened doors to new thoughts and ideas that are shaping a stereotype-defying consumer", Narang said.
Non-metros are outstripping metros in terms of video consumption and regional content has grown to account for forty per cent of overall content consumption, said the study. Every bit much as 63 per centum of the total online entertainment consumption came from non-metros. Lucknow, Pune and Patna surpassed Hyderabad, Bengaluru and Kolkata in video consumption. In fact, Bigg Dominate Tamil is the highest watched entertainment prove, having beaten all the Hindi Television receiver Shows, the Hotstar report revealed.
In 2019, men showed high affinity to family dramas with more xl percent viewers existence men, breaking the long-held belief that such genres do non appeal to men. Meanwhile, women are also consuming more of their entertainment digitally, making upwards 45 per cent of the full entertainment consumption online, according to the written report.
Source: https://beebom.com/hotstar-growth-2019-400-million-downloads/
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